Notdienste
2 min read
Die neue Datenschutzrichtlinie von Apple schadet kleinen Werbetreibenden mehr als großen Werbetreibenden
08.052022 ,. ae oo.o aa cococ o Apple iOS 14.5, c oopo cya cy oa oeaoc, ooa aea iPhone apea oceae co ec epee oppoa po apepoao pea. cceoae oop, o aa ooc ea pea po, pye e yepe, o oa apea e poa, ay py ao pecypco peooe ape.
co opae: Apfel. com
apee pooo oa oo aope o Apple oac opa App Tracking Openness (ATT): papao ca apaa papee ooaee a oceae ec epee coae po cooa copao opa peaoae (IDFA-ID für Vermarkter). e eepaoe ypaee o ope cape (Bundeskartellamt) poao pacceoae ooe Apple ce ycao, e pe oa oeaoc epeca py yaco pa.
o epc oa Flurry Analytics, pe, cyeceo: ep e ec oce oe ATT cey a coo ape 96%opoe. Meta oca, o 2022 oy o ooeeee ooc e $10 p: epeca paoa ya Affekt, eep peay poc aea a pye aopoae py ooaee aeo o Apple. peaoaee pac, o co capo oo oeaoc a oe poee oap oyac 5 6 pa, ac poo oo peaa ooe c pyo caa oyac.
e coe ae oy ocopce cceoae, oope oac paopac cya. ao op py oa: ee po eceo c ocya ya ao ooae. a ee ya po ca ooe yo ea o epooc eoa epe ae caepo oeao ae, oop peypo opaaec caa Apfel. oe oaae ocyo o acca a po aepaa eoa ocpaa o oo o ee.
ecea epee oece oee peo opaa, ooe oop cyo po cyee aoy cy peee oa apee eeoc o ocoa, peycope eepa aoo o 25.072002114 -" pooec cpecco eeoc".
c ae oy ee ae STRG EINGABE.
